Small World Labs

MIDDLETON, WIS. - Sway, Inc., a leader in social media marketing, today announced a strategic partnership with Small World Labs, the leading provider of online social networking software for businesses, organizations, and associations.

As a part of the partnership, Sway will be providing unique, non-disruptive revenue generating opportunities to Small World Labs' client base, which includes The Dallas Morning News, Save the Children and the Special Olympics. Small World Labs will also offer Sway's new Illumeter social media targeting and tracking tool. Illumeter (http://www.illumeter.com) tracks behavioral, contextual and demographic information of Web site users. These detailed reports help publishing Web sites connect with advertisers seeking to serve premium, relevant, non-disruptive content to members who fit their desired target audience. Illumeter gives advertisers the power to pinpoint the most effective areas to market within social networks and identify the quality placements that impact their ideal audience.

For publishers, Illumeter means attracting advertisers who are willing to spend marketing dollars on highly targeted campaigns, receiving frequently updated content that improves natural search engine rankings, boosts membership and improves the user experience.

"Our partnership with Sway will enable our clients to better monetize their online communities in a way that is targeted, relevant, and non-disruptive to their members," explained Small World Labs CEO and Co-Founder Michael Wilson. "In addition, our clients that use Illumeter will be able to take that a step further by providing customized advertising content to their individual community members."

According to Sway CEO and Chief Marketing Strategist, Jason Weaver, the only change that the thousands of people who visit Small World Labs communities each day will notice after Illumeter is installed is more relevant, engaging content. The tool will also allow for more targeted online advertising campaigns that engage a community's users rather than providing passive content like most advertising platforms.

"Our goal is to help Small World Labs and its customers further enhance the user experience." said Jason Weaver, CEO of Sway, Inc. "Using Illumeter, Small World Labs enables its clients to provide their members with sponsored content that is relevant to them."

Targeting content and advertising within social media networks is a key strategy for many advertisers. According to eMarketer, social media network advertising spending will be $900 million and is expected to more then double during the next 24 months.

About Sway
Sway, Inc. is a leading social media marketing company with offices in Chicago and Madison, Wis. Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as weblogs, podcasts, Really Simple Syndication (RSS), SMS text messaging, word-of-mouth and online social networks. Sway's proprietary online tools help companies reach their target audiences distribute content and measure results online. More information is available at http://www.swayonline.com.

About Small World Labs
Small World Labs (http://www.smallworldlabs.com/) provides social networking software and professional networking software to organizations looking to create online communities that are pertinent and targeted to their specific needs. Using best practices and a secure architecture, Small World Labs has developed a web-based software platform that enables corporations, publishers, associations, non-profits and other organizations to provide their own branded online communities to their constituents. The company is headquartered in Austin, Texas and currently counts more than 50 organizations and companies from across the U.S. and abroad as customers. For more information, call (512) 474-6400 or visit http://www.smallworldlabs.com.