Most Recent Blog Posts

Whether you're implementing your new community for the first time, or looking for ways to increase engagement in an established community, including videos should definitely be on your to-do list. Don't be intimidated by the thought of creating MTV-style videos for your community -- you don't need a full production team and editing ... Read More
Posted by Summer Huggins on Online Community Jun 24, 2015 5:49 PM CDT
Small World Labs CEO Michael Wilson recently joined Joe Prosperi from the American Cancer Society and Megan Keane from the Nonprofit Technology Enterprise Network (NTEN) on a Nonprofit Radio segment entitled "Creating Communities." Hosted by Tony Martignetti, the show featured a great discussion on the importance of online ... Read More
Posted by Community Admin on Online Community Jun 1, 2015 9:00 AM CDT
If you’ve flown with them recently, it’s easy to see why Southwest Airlines continues to rank among the top two airlines in customer satisfaction. It’s a company-wide, well-ingrained understanding that you have a choice in flying—and they hope you’ll choose Southwest Airlines. So every interaction you have with a ... Read More
Posted by Carol O'Brien on Online Community Apr 30, 2015 11:43 AM CDT
Small World Labs recently co-presented with National Wildlife Federation’s Online Community Manager, Courtney Cochran, on a webinar which highlighted how NWF is using online community to drive offline action for the environment. Small World Labs’ own Lindsay Razzaz (a Community Consultant by day and environmental advocate by ... Read More
Posted by Jeremy Demers on Online Community Apr 24, 2015 11:23 AM CDT
At 18 years old I somehow convinced my parents that a degree in creative writing would result in a lucrative career upon graduating from my artsy private college. It was somewhat an act of desperation, as I couldn't quite convince them an acting degree would yield the same results. Four years later, BFA in hand, I realized that writing short stories ... Read More
Posted by Ashley Blom on Online Community Apr 10, 2015 11:34 AM CDT
A simple welcome -- "Hello. It's good to see you!" -- can be as powerful in your online community as it is out in the real world. I was shopping at my local mall recently and went into an international women's clothing store to grab just a couple of things. I knew exactly what I wanted, so I know I could have easily found those items, ... Read More
Posted by Summer Huggins on Online Community Mar 25, 2015 9:55 AM CDT
The Nonprofit Technology Conference took place in our hometown of Austin, Texas, earlier this month. NTEN put on a terrific conference this year with exceptional speakers and dynamic content. Small World Labs had a blast meeting everyone and was fortunate enough to share our expertise within the world of online community through speakers in three ... Read More
Posted by Jeremy Demers on Online Community Mar 12, 2015 9:45 AM CDT
In 2012, Jason Falls of Social Media Examiner presented a new look at the traditional sales funnel. His premise was a simple one in this social media driven world: You can no longer merely measure the rate at which you convert the general public to customers of your product. You should measure their engagement from the moment they are made aware of your ... Read More
Posted by Ken Aponte on Online Community Mar 2, 2015 9:27 AM CST
I’m trying to unpack. We just returned from the P2P Professional Forum and every time I try to focus on getting my clothes into the laundry hamper, my mind goes back to Orlando. The weather was amazing, we were at a Disney resort, and it was a great networking event, so there are many memories that could be vying for my attention. The word that  Read More
Posted by Carol O'Brien on Online Community Feb 27, 2015 11:43 AM CST
...unless they’re an extremely intelligent and tech-savvy intern, in which case they really should be on your short list for new hires! As a young person who grew up in the Age of Social Media, I’ve often been given the Twitter reins in my professional life simply because my superiors didn’t know what to do with this powerful tool. ... Read More
Posted by Ashley Blom on Online Community Feb 18, 2015 4:38 PM CST
So you're nearly finished implementing your new site on the Small World Labs platform. Congratulations! Before you break out the champagne flutes, though, you'll need to do some content seeding and editorial calendar planning, to help make your community a success. Read More
Posted by Mary Beth Bennett on Online Community Feb 16, 2015 11:48 AM CST
When I was in college, email wasn't a thing, at least not for us folks who lived in small-town Texas. To correspond with family, we actually wrote letters to each other, sent cards and made phone calls. I still have a few of those letters from almost 25 years ago; one that always makes me smile when I come across it is one from my grandfather. Read More
Posted by Summer Huggins on Online Community Jan 8, 2015 9:00 AM CST
It's Monday, and your online community has been quiet all weekend. That's normal. Even with our smartphones forever in our grips, we know that social networks receive fewer visits on the weekends than during the week. Read More
Posted by Summer Huggins on Online Community Dec 11, 2014 9:00 AM CST
What if you could design a personalized site experience for each member in your community? How  about automatically targeting and delivering your content based on member interests? Sound like magic? Here at SWL, these capabilities exist thanks to a little module called Action Workflow. Read More
Posted by Mary Beth Bennett on Online Community Nov 28, 2014 9:00 AM CST
A UN Foundation Case Study Webinar: Learn How Girl Up Increased Team-Based Fundraising by 20x! Read More
Posted by Summer Huggins on Online Community Nov 6, 2014 9:00 AM CST
You build it and hope they will come. And they do, for a little while. But then you have to do something -- anything -- to bring them back. Your members crave content, and your online community will thrive when there is a content plan in place. That plan comes in the form of an editorial calendar. Read More
Posted by Summer Huggins on Online Community Oct 28, 2014 10:00 AM CDT