Small World Labs

Anyone who has spent time trying to explain social media to a parent or grandparent can attest to the fact that breaking it down to concepts they get is a crucial part of the talk. A few people have done an outstanding job of it including Common Craft. But who will make it relevant to my generation- raised on YoMTV Raps? Enter the Poetic Profit, aka Chuck from Pop Labs (an online marketing agency out of Houston, TX), with his clever and catchy series of raps about all things e-marketing.

It is already a few months old but I think it could be the sleeper hit of the summer. Of course, I'm wondering which of the social media luminaries will step up to be the Tupac to Chuck's B.I.G.? My vote... Jake McKee- mostly because his name is easy to rhyme and somehow it is harder to imagine Pete Cashmore in an MC battle.