Social Media and Business

I've been following Geoff Livingston's blog, The Buzz Bin, for a little while now. I had the chance to read Geoff's part II post on Social Media for business and have not been able to stop thinking about it.

In it he writes:
The socially enabled business environment is an emerging one. But companies are moving there rapidly. Ten years from now, things will be much different as what was the toy of the amateur will be the engine for big industry. This seems good to me, as co-creation and collaboration can only make for stronger, more responsive businesses that better serve the marketplace’s needs.

Having had many conversations with clients and prospects a like I can't help but think he has hit the nail on the head with this post. Anyone else have an opinion on his post?

BTW- Have you checked out his book, Now is Gone? I've been raving about it!