Small World Labs

Are you a white-label social network provider? Are you exhibiting/sponsoring Enterprise 2.0? If you answered "yes" to both questions then I'm calling you out to join us on Wednesday night for a white-label battle royale. Before you start practicing your signature body slam, hold on, I'm talking about the Enterprise 2.0 Social Network Shoot Out.

Here are the details:

HR has never been the poster child for early technology adoption but this report from Forrester's Zach Thomas makes a pretty convincing case that HR in large corporations stand to gain from embracing corporate social network. Gains in retention, workflow, and recruitment alone seem to make it a no-brainer. A word of advice for HR departments currently investigating social media, don't get thrown by the technology in the market.

Anyone who has spent time trying to explain social media to a parent or grandparent can attest to the fact that breaking it down to concepts they get is a crucial part of the talk. A few people have done an outstanding job of it including Common Craft. But who will make it relevant to my generation- raised on YoMTV Raps?

Yesterday was a bit of a roller coaster of expectations set and met with an ending that epitomized the day. I finished the day at by far the best panel I've attended so far "Weaving the social web" (which was, incidentally less than a quarter full). A the panelists were great mix, consisting of an evangelist, practitioner, analyst, and super user. They each brought good slides and did an outstanding job of painting a broad picture of social media from the end user to the business application in dollars and cents.

I just got out of the "Outside-the-Box: Nontraditional Approaches to Transforming Newspapers" panel and for those of you not following me on Twitter, the name didn't fit the majority of panel. The team from the Atlanta Journal-Constitution demonstrated just how far off the mark the newspaper industry is by presenting their recent reorganization as a case study of "out of the box" change. In the truth lives the irony.

I have discovered that Marine Corp Marching Band is better than coffee for riding my morning grogginess. Standing by a random convention hall floor I was startled by the blast of trumpets playing us into the hall. My search for coffee, now unnecessary, has been replaced with preparing for today's busy schedule.

On tap for today are some big name speakers, namely all three presidential candidates, and several social media panels. Unfortunately, they are all at the same time as the presidential speakers so we'll see who has the better draw.

I'm writing from the Washington Convention Center in DC, trading (from what I've been told) is a gorgeous day in Austin for a chilly overcast afternoon in the nation's capitol. It is not only the weather that is cloudy, the newspaper industry- still reeling from the collapse of their traditional business model- is holding their annual meeting here and news is not good. With adverting dollars increasing difficult to come by there is a huge debate about the future of the industry and the role "citizen journalists" play.

Listening to Jen Bouchard from Save The Children talk about the challenges of managing internal employee social networks got me thinking of how hard it is to bridge the culture gaps that exist within an organization. Not only do you deal with individuals who maybe already interacting on existing sites such as Facebook and MySpace but also with people who may not have any idea what online communities are.

I've been following Geoff Livingston's blog, The Buzz Bin, for a little while now. I had the chance to read Geoff's part II post on Social Media for business and have not been able to stop thinking about it.

In it he writes:

SXSW just posted up the audio from our panel on community management. You can check it out here:

http://2008.sxsw.com/blogs/podcasts.php/2008/03/10/managing_communities

We'd love to hear what you think and any feedback is welcome. We had a great time and thanks again to our panelists.